A number of months ago, I emailed Village Market in Roslindale asking if they would carry Cheryl Ann’s Challah on Fridays. I never got a response. This past Friday I went there hoping for some matzah meal to make Matzah Ball soup, but they had none. In fact, with only one week until Passover, I could not find a single Passover item. When I asked an employee where the Passover foods were, he had no idea what I was talking about. He called someone on the phone and then took me to a section that had sugar free and some some other diet foods — definitely NOT Passover food. I said I would be sending in a complaint email to the store and he told me he was the owner and would try to get some Passover foods. (He’s the young guy with bright red hair.)
If he really is the owner, he needs to learn something about a segment of his customer base that I believe is growing in Roslindale. I’ve noticed that Village Market is doing it’s best to compete with HI-LO in Jamaica Plain, but as for us Jews, we’ll need to keep driving outside the square to get OUR ethnic foods.